// content-tiers.jsx — LIFE180 brand tokens + main pyramid content model. // Config-driven per the master spec: nothing about tiers/streams is hardcoded // into the components — they read from L180_DATA. window.L180_BRAND = { cyan: "#1FC9E5", green: "#24CE62", navy: "#141415", navy2: "#0F0F10", ink: "#0A0A0B", // risk gradient (Conservative -> Aggressive) risk: ["#1FC9E5", "#24CE62", "#FBBF24", "#F97316", "#DC2626"], riskLabels: ["Conservative", "Conservative–Moderate", "Moderate", "Growth", "Aggressive"], }; // Each tier: geometry (topW/botW for the trapezoid), positioning, tagline, // and three streams. Each stream carries the three depth layers // (website / funnel / agent) so the agent toggle can surface deeper content. window.L180_TIERS = [ { n: 5, name: "Tax & Legacy", positioning: "Efficiency, Protection & Heritage", tagline: "Build it, protect it, pass it on.", topW: 168, botW: 300, intro: "The M4 — the Millionaires' 4 Objectives: increase return, increase control, decrease risk, decrease tax exposure.", streams: [ { name: "Tax Strategy", cta: "Run the Tax Diagnostic", funnelType: "diagnostic", one: "Stop donating to the IRS by accident — find the buckets quietly taxing your future.", website: "Three types of money, a 'tax bucket' diagnostic, and the most common mistakes — with a teaser snapshot PDF.", funnel: "Full tax-position diagnostic, Roth conversion ladder, asset-location strategy, income-shifting, DNA-specific considerations.", agent: "Custom tax-positioning analysis, multi-year projection modeling, CPA / tax-attorney coordination, and Tier 3 foundation-asset integration for tax-free income.", }, { name: "Asset Protection", cta: "Map My Vulnerabilities", funnelType: "tool", one: "What you don't protect, you don't really own. See where you're exposed.", website: "What asset protection is and isn't, the basic toolbox, and a personal vulnerability map. Teaser PDF.", funnel: "State-specific exemptions, entity basics (LLC / S-corp / C-corp), layering, trust structures, and DNA-specific entity recommendations.", agent: "Custom roadmap, entity-formation strategy, attorney coordination, pre-litigation planning, and operating agreements.", }, { name: "Estate & Legacy", cta: "Find My Legacy Gap", funnelType: "reflection", one: "Inheritance transfers money. Heritage transfers meaning. Build both.", website: "Inheritance vs. heritage, the basic toolbox (wills, trusts, beneficiaries, directives, POAs), and a legacy gap map.", funnel: "Revocable vs. irrevocable trusts, generation-skipping, beneficiary audits, spousal coordination, DNA-specific legacy considerations.", agent: "Full estate needs analysis, trust strategy, heritage planning (values transfer, family meetings, written legacy statements), and Legacy OS integration.", }, ], }, { n: 4, name: "Investor DNA", positioning: "How YOU Create Wealth", routing: true, tagline: "There is no universal best strategy — only what's aligned for YOU.", topW: 300, botW: 432, intro: "DNA tells you who you're wired to become. Current reality tells you what you need today. Strategy serves both.", streams: [ { name: "The DNA Assessment", cta: "Discover My DNA", funnelType: "dna", isGateway: true, one: "The gateway. Find your primary DNA + secondary blend, then get routed to your path.", website: "A short signal-finder that hints at your wiring and points you toward the right path.", funnel: "The full DNA assessment — primary type, secondary blend, and your current operating reality.", agent: "Deep DNA profile saved to the Hub, with routing logic, lens-overlay playbooks, and conversation prompts for the agent.", }, { name: "The $50K Self-Investment", cta: "See the Principle", funnelType: "reflection", one: "Before you deploy capital, become undeniably good at your path.", website: "Why the first and best investment is in your own capability — mentorship, training, certifications, deal flow.", funnel: "How to budget and sequence self-investment against your DNA path before scaling capital deployment.", agent: "Client-specific self-investment plan tied to their DNA path and opportunity pipeline.", }, { name: "Reality Routing", cta: "Where Do I Live Today?", funnelType: "diagnostic", one: "DNA without matching reality? We serve you where you live — and honor where you're heading.", website: "How current circumstances shape the entry point, even when your DNA points somewhere bigger.", funnel: "Maps DNA against current reality into one of four paths and sets your sub-pyramid entry level.", agent: "Full path assignment with Path A–D logic, entry-level calibration, and foundation-asset framing for future leaps.", }, ], }, { n: 3, name: "Savings & Velocity", positioning: "Your Foundation Asset — Where Everything Gets Built", tagline: "The same dollar, doing more jobs.", topW: 432, botW: 564, intro: "Everyone needs the same foundation. What sits on top depends on your DNA.", streams: [ { name: "The 6 Jobs of Money", cta: "See One Dollar, Six Jobs", funnelType: "tool", one: "Emergency, opportunity, volatility buffer, tax-free growth, protection, legacy — one dollar.", website: "Interactive: the same dollar doing one job traditionally vs. six jobs in a foundation asset, side by side.", funnel: "Each of the six jobs explored in depth and compared to its traditional single-job equivalent.", agent: "Client-specific modeling of the consolidation savings from making one dollar do six jobs.", }, { name: "The Three Tests", cta: "Score My Accounts", funnelType: "diagnostic", one: "Liquidity, Use, Control. If you fail any one, it isn't really a foundation.", website: "A quick self-audit and visual scorecard across the three tests.", funnel: "Account-by-account review with education on how each test's relevance changes by life stage.", agent: "Full reposition strategy across accounts, with tax considerations.", }, { name: "Velocity", cta: "Watch a Dollar Recycle", funnelType: "tool", one: "How often is your money working? One deploy vs. a recycled, 'and' asset.", website: "Interactive: one dollar deployed once vs. recycled — policy loans, collateralization, 'and' thinking.", funnel: "Velocity scenarios — RE downpayments, business capital, debt extinguishment — with mechanics education.", agent: "Custom velocity strategy tied to the client's DNA path and live opportunity pipeline.", }, ], }, { n: 2, name: "Foundational Floor", positioning: "Build the Floor Before the Ceiling", tagline: "Defense before offense.", topW: 564, botW: 696, intro: "You can't build wealth on a foundation that can be wiped out. Protect the engine before you push the gas.", streams: [ { name: "Cash Flow Audit", cta: "Audit My Cash Flow", funnelType: "tool", one: "Find the money that's sleeping — and put it to work.", website: "Quick walkthrough: income, expenses, surplus/deficit, money working vs. sleeping. Visual breakdown + teaser PDF.", funnel: "Full cash-flow design, category-by-category review, leak-point identification, surplus deployment options.", agent: "HELM integration for ongoing tracking and optimization tied to the client's Tier 1 vision.", }, { name: "Debt Alignment", cta: "Align My Debt", funnelType: "diagnostic", one: "Not all debt is bad. Sort yours into aligned, misaligned, neutral.", website: "Debt inventory with each item categorized aligned / misaligned / neutral, plus a summary report.", funnel: "Full debt analysis, payoff scenarios, restructuring, order-of-attention ranking, interest-cost projections.", agent: "Full restructuring strategy and modeling of debt-extinguishing scenarios using foundation assets.", }, { name: "Protection Audit", cta: "Map My Gaps", funnelType: "diagnostic", one: "Life, disability, LTC, umbrella — a green / yellow / red gap map.", website: "Top protection categories, a short diagnostic per category, and a green/yellow/red gap map. Teaser PDF.", funnel: "Adds health/HSA strategy, business protection, coverage-adequacy modeling, and coverage-type education.", agent: "Full needs analysis using human-life-value methodology, carrier-specific recs, and underwriting pre-screening.", }, ], }, { n: 1, name: "Alignment Foundation", positioning: "Who Are You Becoming?", tagline: "Transformation precedes tactics.", topW: 696, botW: 828, intro: "Three streams, no fixed order — you gravitate to what pulls you in first.", streams: [ { name: "Money Relationship", cta: "Take the Snapshot", funnelType: "diagnostic", one: "What's your real relationship with money? A short diagnostic + belief audit.", website: "A combined diagnostic + light belief audit + brief framing. Outputs a teaser 'Money Relationship Snapshot' PDF.", funnel: "Deeper diagnostic with a broader question set, expanded belief audit, scoring across dimensions.", agent: "Full 25–40 question assessment, deeper scoring, agent-facing report with conversation prompts, saved to the Hub.", }, { name: "Vision & Values", cta: "Define My Vision", funnelType: "reflection", one: "What does 'enough' look like? Guided vision prompts + a values ranker.", website: "Guided vision prompts + values selector/ranker + brief framing. Outputs a 'Vision + Values Snapshot' PDF.", funnel: "Full vision and values exercise, lifestyle/legacy prompts, and 'what does enough look like.'", agent: "Full worksheet, a separate spousal version for alignment-gap comparison, and a written Vision Statement reviewed live.", }, { name: "What's Holding You Back", cta: "Inventory My Beliefs", funnelType: "reflection", one: "'Debt is bad.' 'I missed my window.' Name the beliefs in the way.", website: "Short self-assessment + education on common limiting beliefs. Outputs a 'Belief Inventory' PDF.", funnel: "Full belief audit with an expanded education library.", agent: "Full belief audit, assignable education modules, and agent-side notes on how to address each belief.", }, ], }, ];